Our Commitment to Transparency and Integrity

We at The MHM Magazine believe that honesty and integrity in all our business activities are of utmost importance.

We are completely devoted to adhering to the principles of the UK Code of Non-Broadcast Advertising and Direct & Promotional Marketing (CAP Code) and remaining within the remit of the Advertising Standards Authority (ASA).

We clearly distinguish between our editorial content and advertised material to make it clear to our readers at all times what they are reading.

Editorial Independence
Every article, interview, or feature in The MHM Magazine published in our editors’ work is created either by our in-house team or contributors.

In all publications aside from academic journals, opinions and views expressed by contributing writers remain their sole property and do not necessarily represent those of a published journal or magazine.

We hope to offer a range of views that encourage wholesome living, as well as celebrate creativity, well-being, lifestyle, and culture.

Advertising & Sponsored Content

We have advertising opportunities such as brand features, advertorials, and specialized brand issues.

To maintain transparency:

In all sponsored or paid-for content, it will be marked clearly as either “Advertisement Feature,” “Sponsored by [Brand Name],” or “In Partnership with [Brand Name].”

Advertorials, too, are assessed for ensuring that claims are within ASA or CAP rules—legal, decent, honest, and truthful.

Claims about promotion, savings, or performance must be substantiated by evidence provided by the advertiser.
We reserve the right to edit or reject an advertisement or a piece of content that does not meet those standards.

Accuracy of Claims

We, at The MHM Magazine, make sure that all factual claims and promises in our advertisements published in our marketing collaterals are verified.

We do not disseminate false or misleading information.

In fact, all advertisers must have substantiation before publishing a claim that is either quantitative or comparative in nature.

Discounts and Promotional Offers

In areas where discounts or “Save %” notifications are visible, those discounts are based upon real previous costs or promotions that were run for a reasonable period of time.

Evidence is kept in a file in order to satisfy ASA validation needs.

Distribution and Data Integrity

We are proud partners of JICMAIL (Joint Industry Committee for Mail Measurement) and use data-led insights in order to guarantee accurate and verifiable distribution of our print and door drop delivery.

This commitment to transparency, accountability, and audience delivery is strengthened through our collaboration.

Complaints and Enquiries We value all kinds of feedback. Insofar as you believe that a published work or advertisement of The MHM Magazine does not conform to such standards, you should notify: compliant@themhmmagazine.com. The MHM Nexus, The Enterprise Centre, Cranbourne Road, Potters Bar EN6 3DQ Complaints will be dealt with immediately and pursued in accordance with ASA and CAP regulations. Last Updated This policy was recently reviewed and updated in November 2025. This will periodically be updated to reflect changes in ASA and CAP regulations.