Swift famously adopted the slithery imagery during her Reputation era, when her haters flooded her social media with snake emojis. She reclaimed the term and symbol as a power move. “I wanted to send a message to you guys that if someone uses name-calling to bully you on social media, and even if a lot of people jump on board with it, that doesn’t have to beat you,” Swift said on stage during her opening night. (Fans have even been creating their own snake looks to wear to the show.)
Each outfit was aligned with the message and vibe of the era Swift referenced, showcasing the different audio and visual aesthetics she’s embraced over her nearly two-decade-long career. Swift opened with her songs from the Lover album, and channeled the album’s visual pastel vibes with a glitzy Versace bodysuit. (All of the looks were also complete with shimmery Christian Louboutin boots.) While performing Midnight’s “Lavender Haze,” she chose a faux fur lavender coat by Oscar de la Renta, complete with a beaded bodysuit. During her more ethereal Folklore section, Swift leaned on gauzy prairie gowns by Alberta Ferretti and Etro.
The most dramatic, of course, was the full-on princess gowns by Nicole + Felicia that Swift wears to perform “Enchanted” in—an enchanted design indeed. With each look more dazzling the next, there was an intentional choice from Swift to use her stage fashion to speak to the music she performs. The same sentiment came from the designers themselves, most of whom did custom creations. “I always want to create couture for the music,” says Puglisi. “We took an artisanal approach to craftsmanship—when you create for a concert in a stadium with so many people, everything must be eye-catching.” In other words, best believe she’s still bejeweled.
Below, all of Swift’s best fashion moments from her Eras Tour so far.
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